SEE WHAT IS AND
WHAT CAN BE
We’ve been helping organizations for five decades:
SIR is one of the most experienced marketing research firms in the country.
Since 1965, SIR has delivered marketing research, strategic consulting, and keynote speeches to an incredibly wide variety of clients and partners.
We apply a generational lens:
As nationally-acclaimed experts on generational dynamics,
we bring things to our work others can’t.
Through our keynote speeches and research-inspired insights into generational dynamics, we’re helping companies, organizations and even entire communities prepare for a better tomorrow.
Marketing is in our DNA:
Our leaders have deep backgrounds in marketing and communications.
Seasoned professionals with backgrounds in research, marketing, and sociology work together on client assignments,allowing your project to benefit from a wide variety of perspectives and actionable expertise.
We are trend masters:
Knowing what’s ahead helps our clients stay in front.
Drawing from the latest qualitative and quantitative research techniques, the SIR research team keeps our fingers on the pulse of the latest social and demographic trends affecting our society today.